in the design studio…
A blank piece of paper and a pencil is a pretty good place to begin. We take notes, we doodle, we jot down ideas – a blank piece of paper is a fresh start and can take us from the design studio, in any direction we want.
Aside from being pretty darn talented with the pencil, the biggest single factor in how we start a project is really simple. We listen. Every new client relationship starts with a conversation, ideally with a cuppa.
Above all we’re ‘people people’. We’re at our best when we get to know our clients and their businesses over a period of time – we’re not in it to make a quick buck and then disappear, we aim to develop long term relationships that develop and prosper for all those involved. The work that we provide benefits dramatically for this very reason. Such work includes:
By now we're guessing that everyone knows branding is not just your logo. There's plenty of folks out there who will tell you that your brand is all the different ways that you represent yourself. Yes, this can often be through a logo but the most successful brands know exactly who they are and what their customers want from them.
When we first get involved in a branding project we don't profess to know the ins and outs of a business - but we're great listeners and fast learners. We’re not trying to be best friends with our clients but being able to have a relaxed conversation is the fastest way to get to the heart of a project. It allows us to ask questions that may not come up otherwise, gauge the reaction of our answers but, most importantly, get to know who we’re going to be working with. And that's when the magic starts.