WeAreBeard have been the creative partner of Worcestershire CCC since 2013, undertaking a number of important projects for the club during that time. One of the most significant was a thorough re-brand of the T20 side, from the Worcestershire Royals to the Worcestershire Rapids.

The identity needed to be more dynamic, inkeeping with the faster-paced nature of T20, which has grown dramatically in the past decade. The club was keen to embrace a more fun, franchise style logo, which would be a dramatic departure from their more traditional look for the longer format of the game.

Alongside the new logo, we created a new website for the club, which included live scoring feeds and video, as well as the ability for the club to switch the look of the site to suit the Rapids or the classic look of the club. We’ve also created matchday advertising, promotional photoshoots,  external signage, event promotion, mascot design, playing kit concepts and merchandise.

Each season, the Rapids have an overhaul of their promotional style for the T20 and 1 day variants, all of which is carried out by WeAreBeard. Every season gives us the opportunity to try something new for the club, who are always willing to experiment and open to ideas. Over the course of our relationship, we’ve created bespoke illustrations, managed photoshoots and worked with matchday imagery to help create striking and bold campaigns for the Rapids.

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