In a crowded market, it’s important to create a market that not only stands out but reflects the values and ethos of the brand. In the beer market, this is especially true.

BEARD were initially asked to help Gritchie with  illustration for their beer labels, however it soon became clear that the entire brand needed attention. Founded by the world renowned Director, Guy Ritchie, the brand had created a concept of a tetramorph, a mythical creature based on religious culture. Following multiple discussions and concept developments, BEARD not only produced the brand identity, but created the labels for each product. 

This led to developing of a series of archangel illustrations. These seven archangels became the basis of the core product range, with each Archangel allocated to a different product. We then helped identity appropriate bottles that best suited the brand style. This work was delivered with meticulous detail and planning, with the development of brand guidelines to help ensure that the brand’s consistency was maintained.