CREATIVE THAT PACKS A PUNCH
WeAreBeard are proud to have an ongoing relationship with the team at Matchroom. The work we’ve created spans multiple projects, both internal and external, with the aim of representing the powerful and action-packed events that they are involved in.
These included creative illustration and campaign designs for their Fight Camp series during lockdown in 2020, which lead on to the design and installation of a series of murals in their head office.
For each composition, bespoke illustrations were developed and refined alongside the Matchroom team, leading to a set of dynamic and powerful designs that reflect the fast-paced and dynamic environment their team work in on a daily basis.
Matchroom’s Fight Camp was a hugely innovative series of events held during the first national lockdown in 2020. For such a ground-breaking event, they wanted a bold and dynamic series of campaign designs, which had a consistent style but with a clear difference from one event to the next. Our design used vibrant illustrations, with each event using a different colour palette.
For the office murals, we developed a theme around key moments and important fighters from British boxing and Matchroom’s history. Alongside a strong illustration style, the brand colour palette and typography was used to create a stylish and consistent look from one room to the next.
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